Direct Mail:

When you need to take a more targeted approach to communicating with your customers, Imagine Advertising's direct mail (aka solo mail) may be an option worth considering. Mail to an existing customer database, an Imagine-supplied list, or a combination of the two (at no extra charge). Although a more expensive option (on a per-piece basis) than printed inserts distributed via the newspaper and/or shared mail, the response rates are generally much higher. Ideal for "preferred customer" sales.