Is Your Retail Website Being Commoditized In Search?
Probably Gone are the days when your website is your primary discovery search tool, why, because social media is fast becoming the primary search tool for virtually everything; product recommendations, unique furniture styles and functions, how to do things, where to go, and even apartment tours.
People do not search for basic items like “furniture or furniture stores near me” as they used to. Now they search for unique items with function, small space furniture, and other specific search needs.
Social media has quickly become the sales funnel path that your potential customers and followers utilize, from discovering your product on social media to making a purchase.
Consider a TikTok video I saw from a Dublin furniture store showing a sectional with multiple unique functions.
It was 12 seconds long and it has 482,000 likes and over 2,000 conversations.
The video was done by an in-house salesperson. I wonder how many people bought that product, or even better, visited the store’s website. There is no way a picture(s), or their furniture URL could have shown these unique attributes and the ease of using them as visually as this. And it was on a social media platform, get it now?
Websites are quickly becoming more obsolete as a stand-alone destination.
They are merely a shopping tool, not a browsing tool. Our target markets are engaging with content on Instagram, TikTok, Facebook, YouTube, Pinterest, and even Reddit.
https://www.imagineadv.com/pages/company
As of July 2023, there were 5.19 billion internet users worldwide. Of these, 4.88 billion were social media users.
https://www.imagineadv.com/pages/company
People are starving for content, NOT just pretty pictures, unless they are positioned with engaging content, not just specifications.
We are marketing to the “ME” generation today, and their influence on purchasing "your stuff" growing exponentially.
They are tech-savvy and are abandoning traditional search in favor of social media to find what they want/need. If you don’t embrace this trend and fact, you may be abandoned too.
We are addressing this trend very aggressively at Imagine, embracing and implementing new strategies and tactics to grow your business using social media platforms and more.
Let us show you how a great creative and well-thought-out strategies - complemented by tactical execution - can outsmart your competition... without having to outspend them.
Follow me on LinkedIn for more insights, articles, and tips: https://www.linkedin.com/in/wfnapier/
contact me anytime at bill@imagineadv.com.
Or call me anytime at 612-217-1297
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