BUYER BEWARE - With The Constant “Rush To The Bottom” ON THE COST TO HOST YOUR FURNITURE WEBSITE, All we Can Say Is:

BUYER BEWARE!

At the recent furniture market in High Point North Carolina, it seems everyone is offering a “Cheaper Website hosting platform” for furniture retailers. Looking at some of these offerings, I have to wonder how these providers can make any money … maybe they are potentially cutting costs somewhere which may affect your retail business.

Your website is the most critical element of your retail business and this is NOT an area you want to cut costs and save money on. Doing so could impact your business profoundly

Before you decide to move your retail store's web hosting and management company, you MUST address the potential fact that your site may not perform very well … at all.

Here’s why and the questions you MUST address before you choose a new web hosting company/provider/manager.

1. Page load and site speed.

This will prompt Google to push your rankings down, leading to lower conversions. (With our platform Shopify, you have no concerns about this).

2. Data Loss

There’s a chance your data might get lost at the host’s data center. This can deteriorate your site’s ranking on Google Search results. So, it’s important to have an automated backup system to protect your website and rankings from data loss. You should always pick a high-quality host that offers a backup system to help you recover all your lost files, images, and codes. (With our platform Shopify, you have no concerns about this).

3. Server Location And Performance

The server location will also affect the performance of your website. And this will depend on the hosting you’re using. For instance, your site’s performance won’t be a concern if you’re using cloud hosting services. But if you’re using VPS, shared hosting services, or a dedicated one, your site may load a bit slow if your visitors are far from the physical location. If you operate in one country but use web hosts located on the opposite end of the world, the hosting location might look suspicious to the search engine. As such, it affects SEO and overall site performance. (With our platform Shopify, you have no concerns about this).

CONCLUSION

Cheaper is hardly ever better, so before you risk your store's online presence to save a few dollars, ask the hard questions above, and get your assurances in writing. Know all about the who/where and what is hosting the critical face of your business.

At Imagine Retailer, all of our E-Commerce websites are hosted on Shopify, the world's largest e-commerce website platform. We use Shopify because

Shopify is the world’s leading online e-commerce platform with over 4.8 million online stores. 62% of them are located in the United States. And, Shopify has over 700 million buyers in 2024. That’s 32% of the 2.14 billion people shopping online.

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