April 17, 2024
BUYER BEWARE!
At the recent furniture market in High Point North Carolina, it seems everyone is offering a “Cheaper Website hosting platform” for furniture retailers. Looking at some of these offerings, I have to wonder how these providers can make any money … maybe they are potentially cutting costs somewhere which may affect your retail business.
Your website is the most critical element of your retail business and this is NOT an area you want to cut costs and save money on. Doing so could impact your business profoundly
Before you decide to move your retail store's web hosting and management company, you MUST address the potential fact that your site may not perform very well … at all.
Here’s why and the questions you MUST address before you choose a new web hosting company/provider/manager.
1. Page load and site speed.
This will prompt Google to push your rankings down, leading to lower conversions. (With our platform Shopify, you have no concerns about this).
2. Data Loss
There’s a chance your data might get lost at the host’s data center. This can deteriorate your site’s ranking on Google Search results. So, it’s important to have an automated backup system to protect your website and rankings from data loss. You should always pick a high-quality host that offers a backup system to help you recover all your lost files, images, and codes. (With our platform Shopify, you have no concerns about this).
3. Server Location And Performance
The server location will also affect the performance of your website. And this will depend on the hosting you’re using. For instance, your site’s performance won’t be a concern if you’re using cloud hosting services. But if you’re using VPS, shared hosting services, or a dedicated one, your site may load a bit slow if your visitors are far from the physical location. If you operate in one country but use web hosts located on the opposite end of the world, the hosting location might look suspicious to the search engine. As such, it affects SEO and overall site performance. (With our platform Shopify, you have no concerns about this).
CONCLUSION
Cheaper is hardly ever better, so before you risk your store's online presence to save a few dollars, ask the hard questions above, and get your assurances in writing. Know all about the who/where and what is hosting the critical face of your business.
At Imagine Retailer, all of our E-Commerce websites are hosted on Shopify, the world's largest e-commerce website platform. We use Shopify because
Shopify is the world’s leading online e-commerce platform with over 4.8 million online stores. 62% of them are located in the United States. And, Shopify has over 700 million buyers in 2024. That’s 32% of the 2.14 billion people shopping online.
Comments will be approved before showing up.
April 29, 2024
Check Out Our Most Recent Newsletter - 04/24/2024
In this newsletter, we cover some critical subjects that address several subjects Retailers and Brands must address in this crazy economy. #1) Your demographic targeting with your Ad spend #2) Next we discuss how BLOGS drives traffic and sales more so than any other platform. #3) With today's rough economy, we discuss why you should consider "Outsourcing" some of your work to save money, increase efficiencies, and generate more revenue.
#4) Lastly we discuss two very important issues relative to how you can sell more online and how to do it. We also give you ideas for promotions.
If you want a PDF of this newsletter, email us at info@imagineadv.com and we'll send it out to you
April 17, 2024
March 26, 2024
With a team behind you, you’ll quickly realize the efficiency and diverse ideas and creative solutions you’ll receive.
It all boils down to “revenue vs. costs”;
Generate more revenue while minimizing costs. When you hire my company, we take on all the liabilities and usually hold our client “harmless.
We carry our own insurance, pay our own taxes, use our own computers, cell phones and more.
5000 Peachtree Industrial Blvd.
Ste 150
Peachtree Corners, GA 30071
770.734.0966
info@imagineadv.com
Business hours:
Monday - Friday 9-5EST