YOUR RETAIL SIGNAGE IS THE KEY TO COMMUNICATING EVERYTHING

March 13, 2024

“According to a study by the Small Business Administration (SBA), effective signs can increase business by as much as 150%. Customers pick up important visual cues about your business during brief interactions as they pass your signage on a highway, along a street, or in a mall concourse”. Aug 17, 2023

A couple of years ago Imagine acquired Imagine Signs, a regional sign company that specializes in a variety of signage; Retail, Outdoor, Digital, Monument, Residential, vehicle wraps, and much more. This acquisition was a natural extension of our core businesses.

https://imaginesignsatl.com/

Too often people ignore the impact that signage has on influencing consumer purchase decisions. Your business is more than its logo, products, and services. It’s an entire experience. How you promote your business will determine how consumers interact with you.

Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically if you do a good job with them. Using visual triggers effectively may increase your sales by up to 29.5% since attention equals opportunity. Besides attracting more foot traffic to the store, they influence shoppers in-store to make unplanned purchases.

When it comes to outdoor signage and window signs FedEx survey found that almost eight in 10 (76 percent) American consumers enter a store they have never visited before based on its signs, and nearly seven in 10 (68 percent) have purchased a product or service because a sign caught their eye.

Consider your new placements, specials, Brand/Product information, and more.

Here are five reasons why you must use signage, your silent salesperson, diligently.

Increase Foot Traffic - Window and digital signage are great marketing tools
Inform Your Customers - Show features, benefits, construction, and unique elements of the product or group you’re promoting. Table Tents and floor stands do this very well.
Bolster Sales - If customers are aware of specials, price drops, or BOGO sales, they’re more likely to spend more. Plus, you can direct customers toward advertised items or promotions and encourage them to buy, or add on to an existing ticket.
Solidifying your brand; Colors, font, and imagery cement branding in the customer’s mind and make your store and your products stand out from the competition. Encourage your suppliers to do this for their brand in your store to educate and influence customer buying decisions. (We can help with this).
Accentuate your positives Reinforce your Community commitment, Sustainability Sales, Service, and e-commerce options. Tell your store’s/brand story in a way that only you can.