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10 Reasons for Outsourcing Your Content, Market Strategy and Creative Services

March 26, 2024

 


by Flora Stopher - Founder, Imagine Advertising & Publishing, Inc.



As many of you may know, I’ve been in the creative arena for over 30 years. In 1994, Imagine Advertising was founded, and three years later (in 1997), we officially incorporated as a full-fledged marketing agency.

Since 1997 we’ve serviced over 5,000 retailers and countless manufacturing brands. We’ve created some of the most widely know brand names, taglines, and creative positioning in the industry. Our awards for our creative and strategic positioning are numerous.

10 Reasons for Outsourcing Your Content, Market Strategy and Creative Services

  1. Rising costs of in-house services

Today it’s harder than ever to find good employees, much less to keep them. Consider the savings when using a company like Imagine.

  1. a) No computer, software or other ancillary costs/expenses
  2. b) No insurance (medical, dental, life) – Approximately (12%-15% additional)
  3. c) No 401K/Profit Sharing Contribution – Approximately 2%-3.5% additional (Optional)
  4. d) No Payroll taxes (company paid portion) – Approximately 7%-9% additional, company paid portion
  5. e) No employee bonuses – Ranging from 3%-7%, depending on overall compensation package
  6. f) No Additional expenses

And these are just a few costs to consider

  1. Mismanagement of multi-vendors
  • We have 3-companies under roof, all focused on your solution. Creative, websites, digital and signage. No need to communicate with a bunch of vendors


www.imagineadv.com


www.imagineretailer.com


www.imaginesignsatl.com

 

3-companies 1-solution

  1. Prevalence of internal marketing silos. Direct and improved communication
  • No silos here, we have several senior individuals and we all are focused on one mission, your success every day. No silos, for if we don’t perform, we stop earning your business
  1. Waning levels of long-term productivity
  • What can I say. With over 5,000 retailers services, we’re fast efficient and always on-time
  1. The right skill sets. Accessible, accountable experts
  • Our team has decades of creative and strategic experience in this industry. Our team members are specialists in our field. We are always upgrading our software and production to ensure we improve processes and efficiencies which save you time and money
  1. Speed to market
  • Quick turn-around, that’s our middle name. Ask anyone who has worked with us
  1. Increase efficiency

With a team behind you, you’ll quickly realize the efficiency and diverse ideas and creative solutions you’ll receive.

It all boils down to “revenue vs. costs”; 

Generate more revenue while minimizing costs. When you hire my company, we take on all the liabilities and usually hold our client “harmless. 

We carry our own insurance, pay our own taxes, use our own computers, cell phones and more.

Contact me at info@imagineadv.com

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